THIS IS AN IMPORTANT ANNOUNCEMENT. Not really, but boy oh boy don't caps locked letters get your blood rushing? This is a very impromptu and very improper blog post but the crazy mermaid lady in me is shouting in my head and telling me there's no way this information could not be shared! Basically, this is a post letting you guys now, and giving you a heads up that Sephora is gearing up and getting ready to release the third installment of their Disney Collection, WHO JUST SO HAPPENS TO BE ARIEL, WHO ALSO HAPPENS TO BE A MERMAID. I saw Leesha, or xSparkage, tweet about it (also in CAPS) as my eyes were shutting and in .5 seconds (that point .5 seconds that it took me to register what it was she was shouting about) I bolted out of bed and ran to the Sephora site. *sigh* It's not out yet! But for anyone who's been waiting, as eagerly as I have, and frantically checking their e-mails for this installment of the collection, this is your friendly neighborhood mermaid, letting you know - IT'S COMING. Here's the promo video Sephora released for it.
It's magical, and I'm completely jealous of the model who got to pretend to be the mermaid. I'm so stoked for this release. I don't think I've ever been so excited, or more willing to part with money, for any other collection, from any brand. The attention to detail Sephora has shown with the other collections (Cinderella and Jasmine) was killer. They could have easily made these collections tacky and relied on nostalgia alone to reel in the dough, but no, AGH! Just look at that packaging. Both palettes and DEF. that compact are on my list. June 2013 (HOW CRIPTIC) is when it comes out online and August 2013 is when it'll hit the shelves of Sephora. June 2013? Would it have killed them to give us an ACTUAL date? They're probably really enjoying the commotion they've caused. Suffice to say that I shall now be even more glued to my phone, but now with credit card in hand everywhere I go. So yeah, thought you all should ;)
What are your thoughts? Excited? Indifferent? (THAT'S RIDICULOUS!) Will you be picking anything up? ;)